The Farm Games Online Store is Live!

April 15th, 2020

Hey everyone, it's Ryan.

We have considered launching an online store to sell shirts and other merchandise for our games for some time now. I know a lot of players have been waiting a long time to get their hands on a t-shirt or a hoodie- and until now they have only been available as prizes for special events or contests.

I always resisted selling this type of product when my team or players asked me, because I just didn't find a compelling enough reason to do it. I believe strongly that, "people don't buy what you do, they buy why you do it" (Simon Sinek - read Start with Why, its a great book).

So why open the store and start selling merch now?

I want to use this as a starting point for our company to directly give back the the horse racing industry. We are going to contribute $5 from the sale of every t-shirt towards sponsoring a real life stakes race. That money is going to go directly back into horse people's pockets.

I know this is a small start. $5 per t-shirt isn't going to fund a new grand circuit race right away. We don't even have a solid plan in place yet for which track will host the event, or any of a million details that will need to be nailed down.

When racing starts again, I'd love to be able to say I contributed even in a small way to it's future success. I will be actively thinking of ways to expand this effort, and I'd love to discuss ideas with you.

If you'd like to see a new product that isn't currently in the shop, we are bouncing ideas around on our Facebook, Twitter, and Discord pages now.

The store is open: Shop Now!

Posted by Ryan Clements

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